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Marielle Bronn

Product Marketing & Market Expansion B2B | Digital | Science-driven industries

Specialised in complex B2B products across science, tech and innovation.

Bridging strategy and execution — from positioning to measurable growth.

15+ years in B2B product marketing across science-driven industries.

Areas of focus:

  • Product Marketing & Positioning
  • Digital Marketing & Growth Systems
  • Marketing Operations
  • Learning Platforms & Knowledge Management
Open to opportunities: Permanent | Contract | Freelance

Availability: 32–40 hours per week

Location: Hamburg — Hybrid or Remote (Hamburg / Berlin)

EXPERTISE

🧠 Product & Market Strategy

– Go-to-market
– Product positioning
– Competitive analysis
– Pricing
– Portfolio management
– Sales enablement

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🚀 Digital Growth & Conversion

– Funnel design
– CRO
– A/B testing
– SEO strategy
– Lead generation
– Performance

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⚙ Marketing Operations & Execution

– Cross-functional coordination
– Budget control
– Forecasting
– KPI tracking
– Reporting
– CRM fundamentals
– Process optimisation

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🔹 Learning & Knowledge Transfer

– LMS setup
– Program design
– Workshop facilitation
– Training delivery
– Learning architecture

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Work Experience

Since 05/2021 – Present

  • Content strategy, copywriting, SEO, editorial planning, newsletters
  • Funnel & landing page build (systeme.io), automations, lead magnets
  • Social media (LinkedIn, Meta), community building, live formats
  • Design & implementation: Canva, WordPress, HubSpot (CRM/marketing)
  • Coaching-informed communication: motivation, resistance, change

From 12/2010 to 04/2021

Private-label partner: development, manufacturing & distribution of dental consumables

  • Established the Product Management / Marketing department (first dedicated marketing position within the company)
  • Contributed to the development and specification of new products
  • Developed and launched two distinct brands
  • Created corporate identity and brand design
  • Product & brand management for three dental product lines: Oxford Scientific, Go Easy and Harvard Dental International
  • Defined product features and equipment (primary and secondary packaging, global packaging, accessories)
  • Positioned products within a diversified portfolio
  • Strategically differentiated brands and products from competitors
  • Built and executed operational marketing activities
  • Designed and developed marketing and sales materials (catalogs, brochures, newsletters, presentations, website content, etc.), including approx. 4 catalogs per year and 30+ brochures
  • Organized and participated in trade shows and exhibitions (selection, booking, booth design, invitations, promotional campaigns, press releases, advertisements)
  • Delivered sales trainings
  • Monitored customer satisfaction and identified customer needs
  • Conducted continuous market and competitive analysis

From 04/2010 to 12/2010

High-precision opto-electronic measurement instruments

Supported market penetration in France through

  • Digital visibility actions and lead generation foundations.
  • Localized marketing assets: translation/adaptation of brochures, catalogues, and website content into French.
  • Implemented basic SEO initiatives for the French website to improve discoverability.

From 01/2004 to 07/2009

Sensory & analytical instrumentation

Owned the international product development and growth of the “Electronic Tongue” (instrument for taste measurement); identified improvement opportunities and steered evolution.

Managed a portfolio of optional modules; delivered product strategy and the full marketing mix.

Increased market share through pricing strategy (direct and distributor channels), positioning, and commercial enablement.

Contributed to a +40% revenue increase for a key product.

  • Led cross-functional project management with R&D/engineering and other internal teams; built and maintained project plans.
  • Established development partnerships with customers; captured requirements and converted them into roadmap inputs.
  • Conducted ongoing market and customer needs analysis; initiated early exploration of the pharma market segment.
  • Built competitive intelligence (commercial performance and technical benchmarks).
  • Planned and controlled marketing budgets; coordinated and delivered marketing plans.
  • Supported global sales with on-site customer presentations; delivered sales and technical trainings.
  • Produced and maintained marketing and sales collateral (technical docs, brochures, presentations, website content, press articles).
  • Built sales forecasts and structured sales process tracking (Excel dashboards by model, country, customer, month).
  • Represented the company at major industry congresses (e.g., AAPS, CPHI, Pittcon, IFT, APV, APGI).
  • Managed interns (up to 3 simultaneously) and travelled regularly for international client engagement (US, Switzerland, Germany, UK).

SELECTED STRATEGY & MARKETING PROJECTS

🧱 Building a Marketing Function from Scratch

S.C. Polymer – Dental Industry

  • Role
    – Created and structured the marketing and product management function.
    – Defined product positioning, portfolio structure and brand differentiation.

  • Impact
    Launched two brands, structured three product lines and built the company’s first coherent marketing and sales communication system (catalogues, brochures, trade shows, sales training).

📈 Product Marketing & Market Expansion

Electronic Tongue – Alpha M.O.S.

  • Role
    Owned product marketing and international development of the “Electronic Tongue”.

  • Impact
    – +40% revenue growth for a key product
    – Developed pricing strategy and distributor model
    – Built product roadmap through customer and market analysis
    – Expanded presence in pharma and analytical markets

🎨 Brand Creation & Product Portfolio

Dental Consumables – Oxford Scientific / Harvard Dental International

  • Role
    – Developed two brands from scratch
    – Designed brand identity and positioning
    – Structured product portfolio and packaging

  • Impact
    – Clear differentiation from competitors
    – Consistent brand architecture across product lines
    – Marketing assets supporting international distribution

🚀 Digital Positioning & Funnel Strategy

Happy You & Me

  • Role
    – Brand positioning
    -Content strategy
    – Landing pages and funnels (Systeme.io)
    -Copywriting and SEO

  • Impact
    – Structured visibility strategy
    -Lead generation systems
    -Coherent brand identity and messaging
    -Creation of logo & brand identity for SMEs

EDUCATION & BACKGROUND

Scientific background combined with business and marketing strategy

Business School (École Supérieure de Commerce), Toulouse, France

09/2002 – 06/2003

1,060 hours of coursework + 6-month internship

Key topics: product & project management, marketing & communications, collective intelligence, competitive analysis, design thinking, international business development, innovation marketing, strategy, intellectual property (IP), accounting/finance, innovation funding, CSR (Corporate Social Responsibility).

Université Toulouse III Paul Sabatier, Toulouse, France

09/2001 – 06/2002

1,600 hours of coursework

Key topics: pharmacological target identification, linking molecular/cellular/physiological knowledge to therapeutic applications, concepts & methods in preclinical and clinical pharmacology, drug development (target → lead/candidate → clinical phases).

RWTH Aachen University, Aachen, Germany

08/2000 – 06/2001

1,060 hours of coursework

Key topics: neurophysiology, data processing & bioinformatics, human development/anatomy/physiology, human ethology, ethics & reproduction, animal physiology, mammalian anatomy & biology, animal ethology.

Académie Nicolas Gétin, Nantes, France

01/2021 – 08/2021

150 hours (theory & practice)

Key topics: session structure, coaching posture, active listening, powerful questioning, reframing, clarifying the client’s request, goal-setting, action planning, follow-up & accountability, working with resistance, resource activation, meditation, conflict management, Nonviolent Communication (NVC), ethics/confidentiality/boundaries.

Die Grüne Schule, Hamburg, Germany

04/2017 – 12/2020

540 hours of coursework, incl. 12 on-site practical seminar days

Key topics: anatomy, physiology, pathology, infectious diseases, pharmacology/therapeutics, laboratory value analysis & interpretation, patient history taking (anamnesis), clinical examination, injections, first response to acute emergencies in practice, hygiene/disinfection/sterilisation, cell biology fundamentals, micronutrition, practice management.

CORE TOOLS & LANGUAGES

LANGUAGES

🇫🇷 French – Native

🇬🇧 English – Fluent

🇩🇪 German – Strong professional working knowledge

WORK ENVIRONMENT

International teams
Cross-functional collaboration
Hybrid / Remote
Hamburg / Berlin

TOOLS & PLATFORMS

Marketing & CMS

WordPress, Elementor, Systeme.io, Podia, HubSpot,LearnWorlds, Teachable,

Analytics & Optimisation

SEO fundamentals, CRO, A/B testing

Content & Design

Canva, ChatGPT, social media content systems

Project & Workflow

Trello, Microsoft Project, Microsoft Suite, Notion

INTERESTS

VOLUNTEER EXPERIENCE

Vice President, Hambourg Accueil – Responsible for communication & visibility

Founder and administrator of an online forum for French-speaking parents

INTERESTS

Improvisation theatre & Stand-up
Behavioural science
Personal development
Cross-cultural communication

Let's connect

Interested in discussing a role, project or collaboration?

I’m open to permanent, contract and freelance opportunities in Hamburg, Berlin or remote.

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